Deep Green
Brand Refresh, Graphic Design, Content Marketing
The Brief
Deep Green is a pioneering clean-tech company transforming excess heat from data centers into a sustainable energy source for communities. With a strong vision and rapidly growing market presence, Deep Green approached our agency for a comprehensive brand refresh. The goal was to evolve their visual and verbal identity to better reflect their mission, communicate their innovation, and resonate more deeply with stakeholders — from investors to local authorities and the wider public.
The Idea
While their core logo remained untouched, we redefined the surrounding brand ecosystem to build greater coherence, clarity, and distinction. This included refining their color palette, expanding their visual language, updating key messaging, and implementing a more consistent tone of voice across digital and print touchpoints. The result is a more confident and future-facing brand expression that captures the scale of Deep Green’s ambition while maintaining the integrity of their original identity.
