Poetry & Motion
Branding, Naming, Web Design, Photography
Poetry & Motion is designed to help you discover the flow state. Carefully balancing the spiritual asana’s with the physical practices of yoga to unlock potential. The brief; to design an identity that incorporates the most important components of a yoga practice. The yoga market has become increasingly saturated in recent times. The brand would require distinctive assets - setting it apart from the competition.
Poetry & Motion. The name connects the two sides of the yoga discipline in harmony. The logo is formed by combining three simple shapes, the ego (shown as a small circle), a book, and semi circles symbolising motion. All set to a geometric grid. For our typography we use Euclid Flex, courtesy of SwissTypefaces.