RJC ME
Brand Strategy, Brand Identity
The Brief
RJC Mechanical, a well-established provider of mechanical and electrical services based in Hampshire, approached our agency with a vision: to create a brand identity that reflects the precision, reliability, and expertise that define their work.
Our brief was to develop a comprehensive brand identity and apply it across two key touchpoints—uniforms and vehicle livery. These assets serve as mobile and on-site ambassadors for the business, requiring a design approach that balanced visual impact with clarity and professionalism.
The Idea
We crafted a brand system rooted in simplicity, strength, and versatility. From refined typography and a distinctive colour palette to adaptable layouts and logo marks, every element was designed to ensure consistency and visibility in real-world environments. The result is a confident, contemporary identity that elevates RJC Mechanical’s presence and reinforces their reputation at every turn.
