Swoply - More Business, Less Cards
Brand Strategy, Branding, Creative Platform
An innovative tech startup providing sustainable networking solutions. Swoply’s digital business card platform modernises P2P networking. Removing the need for physical cards, and storing your connections via an intuitive CRM. The requirement; a distinctive identity, and a creative platform to underpin marketing efforts.
Given the amount of competition in the space we chose a direct route. “More Business, Less Cards”. The logo comprised of three ‘signal bars’, arranged into the shape of an S, can also be seen as two smartphones tapping a terminal. The typeface Aeonik was chosen for the logotype and a royal blue as the brands primary colour.