Wavepoint Group
Naming, Branding, Website Design, Creative Marketing
The Brief
Wavepoint Group, formerly known as Renzacci UK, approached our agency at a pivotal moment in their evolution. As a long-established leader in commercial laundry and finishing equipment, the company had outgrown its legacy identity and needed a brand that reflected its broader capabilities, future-facing vision, and growing presence across multiple markets.
Our challenge was to craft a new brand that honored the company’s industry heritage while signaling a bold new chapter. This transformation involved a complete renaming, a refreshed brand identity, and the design and development of a new website—all aligned to communicate Wavepoint Group’s renewed purpose, values, and strategic direction.
The Idea
The goal was more than aesthetic: we aimed to reposition the business as a forward-thinking group of specialists, unified by innovation and insight, and capable of leading change in a traditionally conservative industry. Through close collaboration with the client, we delivered a brand platform that is both distinctive and scalable—one that empowers Wavepoint Group to engage new audiences, enter new markets, and stand apart in a competitive landscape.
